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Web Site Design
Master Web Designers specializes in usability. Our goal is always to make it simple for customers to complete business goal you choose.
The first question Master Web Designers asks a business when considering a design is, "What do you want your customers to do when they reach your site?" Always keeping this goal in mind, Master Web Designers creates a compelling visual design that complements your content. By using goal-oriented and content-centric design principles, we can design a site that is beautiful and functional.
Master Web Designers always include accessibility and search engine compliance standards into business designs. We make sure that users with older web browsers, visual impairments such as colorblindness, hearing impairments, slow internet connects, or unavailable browser features can still have a compelling web experience targeted around your business goals.
Template web sites can't deliver goal-oriented results. Instead of being built around your goals and content, they attempt to shoehorn everything into their way of thinking. For example, if your goal is for visitors on you web site to call your business on the telephone, then it is vital that your phone number is prominent on every page of your website -- not hidden on a contact page. If your business goal is to have customers purchase items at the website, then the front page and every other page should present the opportunity to add a product to their order. Most template sites or budget web designs require 3-5 clicks before being able to add items to a shopping cart. Master Web Design always delivers a site design customized for your business.
Case study:Solica Construction
Solica Construction hired Master Web Designers to build a website that would make Solica stand out from it's competitors. Their main goals were to establish credibility and turn leads into clients. Master Web Designers helped Solica achieve these goals by careful design and placement of content in an attractive, professional design. To establish credibility, it was important that a visitor would immediately understand that Solica is a commercial construction company that specializes in $500 K - $5 M projects. To achieve this goal, the front page contains a statement about their company values and what type of work they do. The portfolio page was designed to help turn leads into clients by presenting examples of, descriptions of and testimonials about their work. Master Web Designers also created a custom client portal that keeps Solica in constant contact with thier clients. The portal gives Solica a competitve advantage over other construction management companies.
